Growing up in a changing world. BB.NEW 3.0 supports modern parents with an evolving pedagogy, 3.0 universes, and educational kits informed by neuroscience.
Method
Evolving Pedagogy
Flagship kit
NeuroPack · 0–5 years
The world is changing fast. So are children. They will grow up in a faster, hybrid, technological world — and will need to develop adaptability, independence, mental flexibility, and emotional intelligence.
Modern parents want to be prepared. BB.NEW 3.0 is an educational answer, not a store: an evolving pedagogy and neuroscience-based solutions that nurture the parent-child bond.
Mission
Preparing today's babies for tomorrow's world.
Promise
Fewer things. More skills.
Manifesto
The new childhood starts here.
Seven living modules that grow with your child, preparing them for an unpredictable, fast-paced, and hybrid world.
First understand the child's brain, then take simple everyday actions. Fewer objects, more skills: early childhood pedagogy of the future, summed up in 12 seconds.
Cultivating flexible thinking and curiosity from the earliest age.
Naming, welcoming, and navigating emotions.
Doing it alone, trying, starting again.
Adapting to changes without losing one's bearings.
Understanding the 0–5 brain and its learning windows.
Useful technology that nurtures connection — never replacing it.
Fewer items, more skills. Just the essentials, nothing more.
Every family is unique. Each universe addresses a real-world situation — birth, child development, solo parenting, two homes, or the need for digital clarity.
0–30 days
You've just become a parent. Everything is new, everything moves quickly. StartPack turns the first month into a guided journey.
Illustrated day/night routines, newborn sleep guide, rhythm log, carefully selected essentials — nothing superfluous.
Neuroscience
Nurtures secure attachment and calms the newborn's nervous system during the most sensitive window.
Emotional
Reassured parents, a soothed baby, and confidence that takes root from the very first nights.
0–5 years
The brain builds 90% of its connections before age 5. NeuroPack turns every stage into an opportunity to learn.
Activities by learning window, independence games, language tools, emotion cards, evolving routines.
Neuroscience
Stimulates language, cognition, and mental flexibility at the exact moment the brain is ready.
Emotional
A child who dares, explores, and tries again — and parents who understand what's taking place.
Two homes
Sunday evenings should never be a struggle. DualHome Pack recreates the same familiar routines in both homes.
Minimalist double set, transition bag, portable routines, identical visual cues in both homes.
Neuroscience
Consistent reference points reduce transition stress and reinforce a sense of security.
Emotional
Two worlds, one stability. The child feels at home everywhere.
A discreet co-pilot that lightens your mental load: tracking becomes simple, routines become smart, and the parent-child bond stays at the heart of it all.
Today
Sleep · Meals · Routines — at a glance
You're already doing so much. We simplify the rest.
Two worlds. One stability.
Before age 5, the brain builds most of its architecture. Every age opens a learning window — our role is to recognize and illuminate it.
The brain builds itself through the senses and the security of connection. Every touch matters.
Hundreds of words take root. Naming the world becomes a powerful game.
“Doing it myself” becomes vital. The child explores, tries, starts again — and grows.
Imagination organizes itself. Symbolic play lays the foundation for abstract thinking.
Children learn to see other perspectives, manage frustration, and adapt.
Manifesto
« StartPack transformed our first 30 days. We felt supported, never judged. »
Claire & Mehdi
parents of Lina, 2 months
« With DualHome Pack, our daughter finds the exact same landmarks in both homes. The Sunday evening transition is no longer an ordeal. »
Sophie
mom of Noor, 3 years old
« DigitalPack takes away a huge mental load. I know where we stand, and I can finally enjoy time with my son. »
Thomas
solo dad of Adam, 18 months
Frequently asked questions, personalized guidance, orientation, support: our parenting team is here at every step.
